Fashion Journalism & Brand Writing

^{2005-2012, Amsterdam, The Netherlands | Los Angeles, U.S.A. | Berlin, Germany}

00 — Freelance Fashion, Lifestyle, and Travel Writer | ELLE Online Columnist | Brand Writer

After winning a Dutch newspaper’s writing competition in 2005, I entered the field of fashion, lifestyle, and travel journalism. My writings have been published in print and digital magazines in The Netherlands and USA.

As a brand writer I wrote brand copy, press releases, web content, brochures, and ad copy for global fashion-, kids-wear-, retail-, and beauty brands, and advertising agencies in Dutch and English. I also was asked to conceptualize and create brand voices, and I wrote as a ghost writer for C-level executives.

Printed

A selection of my feature articles in fashion & lifestyle magazines. Topics included fashion history, new fashion collections, fashion designer profiles, interviews with authors and artists, human interest/psychology, and travel.

ShopLatitude.Com | Fashion & Lifestyle Features

ShopLAtitude.Com |Travel Features

For the Dutch site of ELLE Magazine, I wrote a weekly column about my life in the Berliner fashion industry.

In the Media

As a fashion journalist and editor, I was featured in different digital magazines around the world.

I was also asked to be a judge in an international modeling contest.

By Priscilla Obermeier was my personal blog. It functioned as a place to write down vignettes from my city-life behind the scenes in the fashion industry and to share my adventures in parenthood as a mom of a then toddler.