#LOL
2010, Los Angeles, U.S.A.
00-Project details
MessedUpLife.com (now defunct) was an L.A. based comedy micro blogging site where members were invited to share funny "messed up" moments from their personal lives. I was asked to turn these stories into a digital situational comedy video concept and write and produce a pilot episode.
01 — Creative process
To drive more traffic to comedy micro blogging site MessedUpLife.com, expand its community, and monetize its content, I created, wrote, produced and marketed a 7 minute pilot episode of “Messed Up Life”, an online comedy show, based on the stories of the Messed Up Life website.
After reading through all content on the Messed Up Life site, I developed several storylines and characters that could be the base of an ongoing video series. Through monthlong table readings with actors, I rewrote screenplays, scenes, and dialogues, until a storyline was set.
I then integrated selected stories of the MessedUpLife.com community into the script of the pilot episode, and I redesigned the Messed Up Life site to be a community and video platform.
I conceptualized and created a Messed Up Life Facebook page and Twitter page. Both were narrated by the characters, to bring the story even more to life and bridge fiction and reality.
I pitched “Messed Up Life” to MAZDA North America and suit maker A.M. Bespoke and received interest of both MAZDA and A.M. Bespoke to be integrated into future episodes.
The pilot episode received 17,0000 views in the first two weeks and appraisal from the international entertainment industry.
The pilot episode and digital branded entertainment concept received press coverage in several online magazines including CBS Moneywatch. The MessedUpLife.com community grew with 60% after airing the pilot episode on Youtube.
I was invited to submit the pilot episode to Mr. George Collins of Infinity Management (talent management) through Mr. Justin Halpern, writer/ producer of CBS hit sitcom “Shit My Dad Says”.
“
Priscilla, congrats! That’s quite an undertaking
— Justin Halpern, Creator, Writer, Producer of U.S. hit sitcom “Shit My Dad Says”(CBS/ Warner Brothers), Los Angeles, U.S.A.
“
I thought it had a ‘Curb Your Enthusiasm’ or ‘Episodes’ (a Showtime comedy) feel to it.
― Timothy Holloway, New Media Specialist Madison Square Garden, New York City, U.S.A.
“
It looks good! I will check the website regularly.
— Geert Maarten Van der Jagt – Manager AV Productions, MTV Networks, The Netherlands
“
Good writing, xclnt production value, well cast.
― Michael Kerr, Independent Writer/ Producer, Michael Kerr Company, Hollywood, U.S.A.
“
The quality looks great, also that’s the best quality video I’ve ever seen on YouTube.
— Michael Grimes, Grimes Communications, Texas, U.S.A.
“
Great show & Great writing! Props to the whole creative team. 1-Love.
― HHTV-Film, Johannesburg, South-Africa
In Los Angeles, I was a member of Women In Film, Los Angeles and a member of the International Academy of Web Television.
At Entertainment Law Firm Mitchell Silberberg Knupp in Los Angeles for the Women in Film, Intellectual Property Legal Series, with producer Marieke Oudejans, and Patricia Mayer, Partner at Mitchell Silberberg Knupp and former Senior Vice President at Metro-Goldwyn-Mayer.